Why the Marketplace? Your appraisal becomes a ready-to-sell landing page

Every appraisal you run on Appraise.net does more than return a value. It builds a complete, standalone sales landing page for your domain, ready to publish to our Marketplace. When our appraisal engine studies a domain, it produces the same building blocks a professional sales page needs. We turn those results directly into a listing, so there is no blank page to fill in. What the appraisal turns into a listing A substantive listing title that reads like a real headline, not just the domain spelled out Domain categories that place the name in the right market A written description that explains what the domain is and who it suits A list of strengths drawn from the appraisal analysis The result is a page a buyer can land on, read, and act on. It stands on its own, so you can share the link anywhere. Two ways buyers find your domain A published listing works through two channels at once, and they reinforce each other: Direct type-in traffic: when your listing uses the standalone For-Sale Page, a buyer who types your exact domain into their browser lands directly on a focused, zero-distraction sales page with a clear call to action. This is the highest-intent visitor you can get; they already know the name they want. Marketplace discovery: your listing is also found by buyers browsing our Marketplace. These buyers do not have one specific domain in mind, so our filters for category, price, and tone guide them to the right names. This puts your domain in front of an audience that would never have typed it in. Both channels have value and work together. To learn how to turn on the standalone For-Sale Page for direct traffic, see How to become a seller. Keep more of your sale Our pricing is simple and seller-friendly: keep 96% of your sale, and let the buyer cover payment processing. Our commission is a flat 4%, with no hidden fees taken from your share. Reach more buyers, in more languages Your listing does not just reach English-speaking buyers. Every listing is automatically translated into Chinese and shown to buyers on our Chinese marketplace. One appraisal creates a sales page that works in two of the largest domain markets in the world, with no extra effort from you. See it for yourself Browse the Marketplace to see how it works. You can sort by category, price, and tone. Click any listing to see the default look and feel and to see how the appraisal is used to auto-generate the page. To learn what each part of a listing contains and how you can customize it, read What is in a listing: auto-generated content plus your customization.

What's in a listing: auto-generated content plus your customization

A Marketplace listing has two layers: content that we generate for you from the appraisal, and design choices that you control. Auto-generated from your appraisal These parts are created for you the moment your appraisal completes: Title: a substantive headline for the domain Domain categories: the markets and themes the name fits Description: a clear summary of the domain and its buyer Strengths: the standout qualities found in the analysis Tone: the overall feel of the name, used to group and sort listings You can display or hide the appraised value on the page, so you decide how much to share. Automatic Chinese translation Your listing reaches beyond English-speaking buyers. We automatically translate every listing into Chinese and present it to buyers on our Chinese marketplace. Your title, description, and details are made available to a huge additional audience with no extra work on your part. Customizable look and feel Every listing starts with a clean default design. You can keep the default or make it your own with: Color: set an accent color for the page. Color carries meaning, so choose with intent. Blue suggests trust and calm; green suggests growth and money; black suggests luxury and authority; red suggests energy and urgency. Pick the mood that matches your domain. Background image: add a background that fits the theme of the name. Custom logo: upload a logo to give the page a branded feel. Template: choose the page layout that presents your domain best. Defaults are ready to publish right away. Customization is optional and there whenever you want to stand out. Where your listing lives You can publish your listing as a standalone For-Sale Page at your own domain, or on our Marketplace by verifying with a TXT record. The standalone page also captures buyers who type your domain directly. For a step-by-step guide to both options, see How to become a seller. New here? Start with Why the Marketplace, or see the four ways to sell in Listing types.

Listing types: Buy Now, Lease-to-Own, Make Offer, and Price Inquiry

Every listing uses one of four types. Each one sets how buyers can respond, so pick the one that matches your goal for the domain. Buy Now You set a fixed price and the buyer can purchase instantly. This is the fastest path to a sale. Choose it when you know your price and want a clean, one-click checkout. Lease-to-Own The buyer pays in monthly installments and takes ownership once the plan is complete. Choose it to make a higher price affordable and to reach buyers who prefer to pay over time. Make Offer Buyers submit an offer and you negotiate to a final price. You can set a minimum offer so you only field serious bids. Choose it when you want to test the market or invite negotiation. Price Inquiry No price is shown, and buyers contact you to ask. Choose it for premium names where you prefer to open a private conversation before naming a figure. You can switch types later as your strategy changes. When you are ready to sell, see How to become a seller.

Getting paid safely: payment methods and security

We built the Marketplace so buyers can pay with confidence and sellers get paid safely. Accepted payment methods Card: fast checkout for most purchases Wire transfer: a common choice for larger amounts Escrow.com: a trusted third party holds funds until the domain transfers, ideal for high-value sales Crypto: supported for buyers who prefer it What you keep Our commission is a flat 4% of the sale price, so you keep 96% of every sale. Payment processing fees never come out of your share; the buyer covers them. A 3% surcharge is added to card payments to cover card processing, and it is $0 on wire, bank transfer (ACH), and crypto. Whichever way the buyer chooses to pay, you receive 96% of the agreed sale price. Security and trust Every listing is served on its own individual TLS certificate, so each sales page is independently secured. Our pages earn an A+ rating from Mozilla Observatory, a widely used web security scanner. The Marketplace is operated by Domaincracy LLC, which holds recognized industry credentials: IANA-registered holder Better Business Bureau (BBB) A+ rating Member of the ICANN Business Constituency (BC) Member of the Internet Commerce Association (ICA) For a real sale that settled safely through Escrow.com, read Case study: how Bouncy.com sold for $125,000.

Case study: how Bouncy.com sold for $125,000

Your appraisal can do the same.

Appraise your domain Browse the marketplace

Bouncy.com is a clear example of how an appraisal can turn into a completed sale on the Marketplace.

Written by the founder of Domaincracy LLC, Appraise.net's parent company.

Full disclosure: Bouncy.com was my own domain, and I sold it through the exact pipeline I'm offering you.

The listing started with an appraisal

I ran an appraisal on Bouncy.com. From that single step, the listing built itself: a substantive title, the right domain categories, a written description, and a list of strengths, all drawn from the appraisal. There was no page to design from scratch. The sales page was ready to share.

A buyer arrived by typing the domain

The buyer, who stays anonymous here, did not come from a search or an ad. They typed bouncy.com directly into their browser and landed on the standalone For-Sale Page for the domain: a focused, zero-distraction sales page with a clear call to action. This is the highest-intent kind of visitor, and the For-Sale Page turned that direct type-in into a real lead.

The buyer negotiated on the deal page

From that page, the buyer opened a conversation through the offer page. We negotiated directly, and I accepted an offer of $125,000.

The sale settled through Escrow.com

To protect both sides, the sale was completed through Escrow.com. The buyer covered the escrow fees. Funds were held safely, the domain was transferred, and the deal closed cleanly at $125,000. And it moved fast: from the first offer to funds in Escrow.com was about 48 hours.

Why it matters

Bouncy.com shows the full path in action: appraise the domain, publish the auto-generated listing, capture a direct type-in visitor on the For-Sale Page, negotiate an offer, and settle securely in days, not months. Your next appraisal can be the start of the same journey.

Ready to begin? See How to become a seller or browse the Marketplace.

Growing fast, cutting no corners

While we are outgrowing our best expectations, we never skip on the things that protect you: security and uptime. Every page we serve, including this one, scores 105 out of 100 on Mozilla Observatory, above the maximum, for going beyond the baseline on every security header. And the Marketplace runs on geographically redundant, high-availability infrastructure with a standby ready to take over, so your listing and your buyers stay online through maintenance and outages alike.

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