Market Analysis

Market Analysis • July 19, 2026 • 102 views

Do Domain Sales Actually Match Appraisals? A 10-Year Data Study

We ran ten years of DNJournal's year-end top-100 charts - 1,217 of the most famous domain sales on record - against our appraisal engine. Adjusted for inflation and market growth, 74.8% transacted between a priced-to-start floor and a moonshot ceiling around our range. Here is what the band looks like, and what it means for how you price.

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Market Analysis • March 13, 2026 • 735 views

The .AI Domain Market Is Hot. But Are You Looking at the Right Number?

You've probably seen the headlines. ".AI prices up 300%." But the number you're being shown isn't the number that reflects your actual situation. Here's why median matters more than mean in the .AI domain market.

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Market Analysis • March 9, 2026 • 532 views

What Would a Mature Domain Market Look Like?

The domain market's core liquidity problem isn't a lack of buyers or supply - it's a lack of shared reference points. Here's how consistent appraisal drives market maturation, and where the industry stands on that curve.

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Market Analysis • February 23, 2026 • 490 views

The Domainer's Paradox: Profiting from Digital Scarcity While Rejecting Digital Intelligence

The paradox of digital asset investors rejecting digital intelligence. When domain investors dismiss AI-powered valuations, they mirror the same flawed logic Sam Altman applies to AI art.

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