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Pricing Strategies

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What are pricing strategies?

Pricing strategies help you determine the optimal asking price for your domains based on the appraisal value and your selling goals. We provide 6 different pricing recommendations for each appraised domain:

  • Higher STR (Sell-Through Rate) Strategies - Price lower for faster sales and quicker liquidity:
    • Aggressive: Quickest sale, most competitive pricing
    • Recommended: Balanced approach for faster turnover
    • Premium: Higher quick-sale price with good appeal
  • Lower STR Strategies - Price higher for maximum value, patient selling:
    • Aggressive: Competitive but above appraisal value
    • Recommended: Premium positioning for quality buyers
    • Premium: Maximum asking price for patient sellers

Note: Higher STR Recommended and Lower STR Aggressive strategies are intentionally close and may show identical prices for most ranges. This is by design - they represent the 'sweet spot' where quick-sale pricing meets patient-seller entry pricing.

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