Pricing Strategies

Pricing strategies help you determine the optimal asking price for your domains based on the appraisal value and your selling goals. We provide 6 different pricing recommendations for each appraised domain:

• Higher STR (Sell-Through Rate) Strategies - Price lower for faster sales and quicker liquidity:
  • Aggressive: Quickest sale, most competitive pricing
  • Recommended: Balanced approach for faster turnover
  • Premium: Higher quick-sale price with good appeal
• Lower STR Strategies - Price higher for maximum value, patient selling:
  • Aggressive: Competitive but above appraisal value
  • Recommended: Premium positioning for quality buyers
  • Premium: Maximum asking price for patient sellers

You can set your preferred pricing strategy in your profile settings:

1. Go to Your Profile
2. Scroll to the "Pricing Preferences" section
3. Select one of the 6 pricing strategies
4. Optionally enable "Asian Market Pricing" for lucky number 8 pricing (88/888)
5. Click "Save Pricing Preferences"

Once set, your preferred price will automatically display in appraisals, lists, and batch results as "My Price".

Charm pricing uses psychological pricing tactics to make prices more appealing. Our system automatically applies tier-appropriate pricing:

• Entry & Mid tier (under $50K): Prices end in 95 or 995 (e.g., $4,995, $24,995). This makes prices feel significantly lower psychologically.
• Upper-mid tier ($50K-$100K): Prices round to clean $5,000 intervals (e.g., $50,000, $55,000, $60,000). This creates a smooth transition to premium pricing while maintaining professional presentation.
• Premium tier ($100K+): Round milestone numbers convey prestige, using $5,000 or $10,000 intervals (e.g., $100,000, $150,000, $200,000).
• Asian market pricing: When enabled, all prices end in 88 or 888 regardless of tier (e.g., $4,888, $52,888, $158,888). The number 8 is considered highly auspicious in Chinese culture, symbolizing prosperity and wealth.

All our pricing recommendations automatically apply appropriate charm pricing based on the domain's value tier and your market preference.

You can view all 6 pricing recommendations in several places:

• Individual appraisals: Click "See All 6 Options" button in the "My Price" section
• Pricing Strategies page: Visit Pricing Strategies for interactive calculator and visualization
• Bulk Pricing Advisor: Visit Bulk Pricing Advisor to get pricing for multiple domains at once

Asian market pricing adjusts all prices to end in 88 or 888, considered highly auspicious numbers in Chinese culture. The number 8 (八, pronounced "ba") sounds similar to "发" (fa), which means prosperity, wealth, and fortune.

When to use Asian market pricing:

• Targeting buyers from China, Hong Kong, Singapore, or Taiwan
• Selling domains with Chinese, Pinyin, or Asian cultural themes
• Listing on Asian marketplaces or forums
• Appealing to Chinese diaspora communities worldwide

Examples: $5,000 becomes $4,888 • $15,000 becomes $13,888 • $500 becomes $488

Our pricing strategies use curve-based logic with three tiers, each with different multipliers:

Yes! You can change your pricing strategy anytime from your profile settings. The change takes effect immediately and will be reflected in all your appraisals, lists, and batch results. You can also toggle Asian market pricing on/off as needed.

No, the pricing recommendations are guidance tools to help you make informed decisions. You should consider factors like:

• Your personal financial goals and timeline
• Current market conditions and demand
• Domain age, history, and existing traffic
• Competitive domains in the marketplace
• Your negotiation strategy and flexibility

Our recommendations provide a data-driven starting point, but you should adjust based on your unique situation and market knowledge.