Portfolio Analyzer

The Portfolio Analyzer helps you understand the overall health and profitability of your domain portfolio. It provides aggregate statistics, value distribution analysis, and profitability projections.

Getting Started

1. Go to Portfolio Analyzer from your dashboard
2. Use the Domain List page to paste your domains and check their appraisal status
3. Save appraised domains to a list
4. Select that list in the Portfolio Analyzer
5. Click Analyze Portfolio

What You'll See

Portfolio Overview

• Total Domains: Number of domains in your portfolio
• Total Value: Combined low-high value range of all domains
• Annual Renewal Cost: Estimated yearly cost to maintain the portfolio
• Projected Net Profit: Estimated annual profit at moderate (1% STR) assumptions

Value Distribution

A breakdown of your domains by value tier:

• Premium ($10,000+): High-value domains worth holding
• Mid-Range ($1,000-$10,000): Solid domains with good potential
• Entry Level ($100-$1,000): Lower value, consider sell-through rate
• Minimal (under $100): May cost more to renew than they're worth

Profitability Analysis Table

Three scenarios based on different Sale Through Rates (STR):

Portfolio Recommendations

AI-generated advice based on your portfolio's characteristics, including:

• Whether your portfolio is profitable at current projections
• Suggestions to drop underperforming domains
• Renewal cost to value ratio analysis
• Diversification recommendations

Tips for Best Results

• Appraise all domains first: Only appraised domains can be analyzed
• Use lists for organization: Create separate lists for different portfolios or strategies
• Review regularly: Re-analyze after adding or dropping domains
• Export your analysis: Download results for offline review

Understanding STR (Sale Through Rate)

STR represents the percentage of your portfolio you'd expect to sell per year. Industry averages vary widely:

• 1% is a reasonable baseline for quality portfolios
• 2% is achievable with active marketing and competitive pricing
• 0.5% is typical for passive/premium-only strategies

Note: Actual STR depends heavily on domain quality, pricing, marketing effort, and market conditions.

The Profitability Analysis table shows projected annual returns under different selling strategies. Understanding these numbers helps you set realistic expectations for your portfolio.

The Three Columns

Projected Revenue

Estimated sales revenue per year, calculated as:

Revenue = Portfolio Value × Sale Through Rate (STR)

For example, a $500,000 portfolio at 1% STR = $5,000 projected revenue.

Renewal Cost

The total annual cost to renew all domains in your portfolio. This is a fixed cost you'll pay regardless of sales.

Net Profit

The bottom line: Revenue minus Renewal Cost.

Net Profit = Projected Revenue − Renewal Cost

Reading the Scenarios

When Net Profit is Negative

If your Net Profit shows negative (red) numbers, your renewal costs exceed projected sales. Consider:

• Dropping low-value domains: Focus on quality over quantity
• Increasing marketing efforts: Higher STR improves profitability
• Repricing strategy: Sometimes lower prices drive more sales
• Letting domains expire: If renewal cost exceeds domain value

Important Caveats

• These are projections, not guarantees
• STR varies dramatically based on domain quality and market conditions
• A single premium sale can change your entire year's profitability
• Renewal costs are estimates based on typical TLD pricing