What does the Profitability Analysis mean?
The Profitability Analysis table shows projected annual returns under different selling strategies. Understanding these numbers helps you set realistic expectations for your portfolio.
The Three Columns
Projected Revenue
Estimated sales revenue per year, calculated as:
Revenue = Portfolio Value × Sale Through Rate (STR)
For example, a $500,000 portfolio at 1% STR = $5,000 projected revenue.
Renewal Cost
The total annual cost to renew all domains in your portfolio. This is a fixed cost you'll pay regardless of sales.
Net Profit
The bottom line: Revenue minus Renewal Cost.
Net Profit = Projected Revenue − Renewal Cost
Reading the Scenarios
| LOW / 2% / Aggressive | Selling domains at lower prices with higher volume. Good for clearing inventory. |
| MID / 1% / Moderate | Industry-standard assumption. Use this as your baseline expectation. |
| HIGH / 0.5% / Passive | Holding for premium buyers. Lower volume but higher per-sale value. |
When Net Profit is Negative
If your Net Profit shows negative (red) numbers, your renewal costs exceed projected sales. Consider:
- Dropping low-value domains: Focus on quality over quantity
- Increasing marketing efforts: Higher STR improves profitability
- Repricing strategy: Sometimes lower prices drive more sales
- Letting domains expire: If renewal cost exceeds domain value
Important Caveats
- These are projections, not guarantees
- STR varies dramatically based on domain quality and market conditions
- A single premium sale can change your entire year's profitability
- Renewal costs are estimates based on typical TLD pricing
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