We ran ten years of DNJournal's year-end top-100 charts - 1,217 of the most famous domain sales on record - against our appraisal engine. Adjusted for inflation and market growth, 74.8% transacted between a priced-to-start floor and a moonshot ceiling around our range. Here is what the band looks like, and what it means for how you price.
A single comparable sale is one data point, not a value. Why the biggest comps mislead, the end-user vs. investor split, and what an appraisal is really answering.
Engine v2 is live — our biggest valuation upgrade yet. Deeper analysis, sharper calibrated values, a tighter retail range, comparable sales, faster appraisals, and a distinctive new certificate — with real before-and-after examples.
Most investors dismiss retail-value appraisals as "unrealistic." But retail isn't a promise — it's the ceiling you discount from. Here's how to read it, why sell-through rate is a function of price, and how Appraise.net's three pricing strategies (Aggressive, Balanced, Patient) turn the theory into a portfolio decision.
If you're technical, you already understand scarce namespaces. Domains are similar — except every good one can be bought, held, and sold like a tiny piece of digital real estate. A practical, opinionated guide to domain investing.
You've probably seen the headlines. ".AI prices up 300%." But the number you're being shown isn't the number that reflects your actual situation. Here's why median matters more than mean in the .AI domain market.
The domain market's core liquidity problem isn't a lack of buyers or supply - it's a lack of shared reference points. Here's how consistent appraisal drives market maturation, and where the industry stands on that curve.
How the Appraise.net API is becoming domain intelligence infrastructure - powering listing pages, portfolio organization, marketplace search, and tokenized asset launches.