How do the Aggressive, Balanced, Patient, and Conviction strategies differ?
The first three strategies discount stronger names less and the long tail more, sitting at different points on the sell-through-rate vs. revenue tradeoff. Each is a curve f(R) of the appraised retail value R, anchored between $10k and $2M. Conviction is a fourth curve that goes further — it scales all the way from a deep discount on commodity names to a premium above retail on your best ones.
- Aggressive — ~27% of retail. f rises from 0.20 at $10k retail to 0.35 at $2M. Faster sales, higher STR, lower dollars per sale. Suits a working-inventory portfolio that needs to turn over.
- Balanced — ~38% of retail. f rises 0.32 → 0.45. Strong middle ground; meaningful STR with healthy revenue per sale. A defensible default if you haven't decided which way you lean.
- Patient — ~50% of retail. f rises 0.45 → 0.60. Maximum dollars per sale, lower STR, longer holds. Suits a hero-name portfolio anchored on a few big sales.
- Conviction — scales from ~50% to ~150% of retail. f rises log-linearly from 0.50 at $5k retail to 1.50 at $10M, crossing 100% around $220k appraised value. The only strategy that can ask above retail: it discounts commodity names for liquidity and asks a premium on your best, most in-demand names where qualified end-users will pay up. Suits a portfolio with a few standout names you can afford to hold for the right buyer.
Sample My Price across the four strategies
After the curve and charm pricing are applied, prices look like this:
| Appraised | Aggressive | Balanced | Patient | Conviction |
|---|---|---|---|---|
| $5,000 | $995 | $1,495 | $2,495 | $2,495 |
| $10,000 | $1,995 | $2,995 | $4,495 | $5,995 |
| $25,000 | $5,995 | $8,995 | $11,995 | $17,995 |
| $50,000 | $11,995 | $17,995 | $24,995 | $39,995 |
| $100,000 | $25,000 | $40,000 | $50,000 | $90,000 |
| $250,000 | $75,000 | $100,000 | $140,000 | $250,000 |
| $1,000,000 | $330,000 | $430,000 | $580,000 | $1,200,000 |
For the first three strategies, retail below $10k and above $2M is clamped to the curve endpoints. Conviction spans a wider range — it is clamped to ~50% of retail below $5k and ~150% above $10M — which is why it can list a hero name above its appraised retail value. You can see your own preview at every level in Pricing Preferences or compare all four side-by-side on the Pricing Strategies page.