Marketplace

Every appraisal you run on Appraise.net does more than return a value. It builds a complete, standalone sales landing page for your domain, ready to publish to our Marketplace.

When our appraisal engine studies a domain, it produces the same building blocks a professional sales page needs. We turn those results directly into a listing, so there is no blank page to fill in.

What the appraisal turns into a listing

• A substantive listing title that reads like a real headline, not just the domain spelled out
• Domain categories that place the name in the right market
• A written description that explains what the domain is and who it suits
• A list of strengths drawn from the appraisal analysis

The result is a page a buyer can land on, read, and act on. It stands on its own, so you can share the link anywhere.

Two ways buyers find your domain

A published listing works through two channels at once, and they reinforce each other:

• Direct type-in traffic: when your listing uses the standalone For-Sale Page, a buyer who types your exact domain into their browser lands directly on a focused, zero-distraction sales page with a clear call to action. This is the highest-intent visitor you can get; they already know the name they want.
• Marketplace discovery: your listing is also found by buyers browsing our Marketplace. These buyers do not have one specific domain in mind, so our filters for category, price, and tone guide them to the right names. This puts your domain in front of an audience that would never have typed it in.

Both channels have value and work together. To learn how to turn on the standalone For-Sale Page for direct traffic, see How to become a seller.

Keep more of your sale

Our pricing is simple and seller-friendly: keep 96% of your sale, and let the buyer cover payment processing. Our commission is a flat 4%, with no hidden fees taken from your share.

Reach more buyers, in more languages

Your listing does not just reach English-speaking buyers. Every listing is automatically translated into Chinese and shown to buyers on our Chinese marketplace. One appraisal creates a sales page that works in two of the largest domain markets in the world, with no extra effort from you.

See it for yourself

Browse the Marketplace to see how it works. You can sort by category, price, and tone. Click any listing to see the default look and feel and to see how the appraisal is used to auto-generate the page.

To learn what each part of a listing contains and how you can customize it, read What is in a listing: auto-generated content plus your customization.

A Marketplace listing has two layers: content that we generate for you from the appraisal, and design choices that you control.

Auto-generated from your appraisal

These parts are created for you the moment your appraisal completes:

• Title: a substantive headline for the domain
• Domain categories: the markets and themes the name fits
• Description: a clear summary of the domain and its buyer
• Strengths: the standout qualities found in the analysis
• Tone: the overall feel of the name, used to group and sort listings

You can display or hide the appraised value on the page, so you decide how much to share.

Automatic Chinese translation

Your listing reaches beyond English-speaking buyers. We automatically translate every listing into Chinese and present it to buyers on our Chinese marketplace. Your title, description, and details are made available to a huge additional audience with no extra work on your part.

Customizable look and feel

Every listing starts with a clean default design. You can keep the default or make it your own with:

• Color: set an accent color for the page. Color carries meaning, so choose with intent. Blue suggests trust and calm; green suggests growth and money; black suggests luxury and authority; red suggests energy and urgency. Pick the mood that matches your domain.
• Background image: add a background that fits the theme of the name.
• Custom logo: upload a logo to give the page a branded feel.
• Template: choose the page layout that presents your domain best.

Defaults are ready to publish right away. Customization is optional and there whenever you want to stand out.

Where your listing lives

You can publish your listing as a standalone For-Sale Page at your own domain, or on our Marketplace by verifying with a TXT record. The standalone page also captures buyers who type your domain directly. For a step-by-step guide to both options, see How to become a seller.

New here? Start with Why the Marketplace, or see the four ways to sell in Listing types.

Every listing uses one of four types. Each one sets how buyers can respond, so pick the one that matches your goal for the domain.

Buy Now

You set a fixed price and the buyer can purchase instantly. This is the fastest path to a sale. Choose it when you know your price and want a clean, one-click checkout.

Lease-to-Own

The buyer pays in monthly installments and takes ownership once the plan is complete. Choose it to make a higher price affordable and to reach buyers who prefer to pay over time.

Make Offer

Buyers submit an offer and you negotiate to a final price. You can set a minimum offer so you only field serious bids. Choose it when you want to test the market or invite negotiation.

Price Inquiry

No price is shown, and buyers contact you to ask. Choose it for premium names where you prefer to open a private conversation before naming a figure.

You can switch types later as your strategy changes. When you are ready to sell, see How to become a seller.

We built the Marketplace so buyers can pay with confidence and sellers get paid safely.

Accepted payment methods

• Card: fast checkout for most purchases
• Wire transfer: a common choice for larger amounts
• Escrow.com: a trusted third party holds funds until the domain transfers, ideal for high-value sales
• Crypto: supported for buyers who prefer it

What you keep

Our commission is a flat 4% of the sale price, so you keep 96% of every sale. Payment processing fees never come out of your share; the buyer covers them. A 3% surcharge is added to card payments to cover card processing, and it is $0 on wire, bank transfer (ACH), and crypto. Whichever way the buyer chooses to pay, you receive 96% of the agreed sale price.

Security and trust

Every listing is served on its own individual TLS certificate, so each sales page is independently secured. Our pages earn an A+ rating from Mozilla Observatory, a widely used web security scanner.

The Marketplace is operated by Domaincracy LLC, which holds recognized industry credentials:

• IANA-registered holder
• Better Business Bureau (BBB) A+ rating
• Member of the ICANN Business Constituency (BC)
• Member of the Internet Commerce Association (ICA)

For a real sale that settled safely through Escrow.com, read Case study: how Bouncy.com sold for $125,000.

Selling on the Marketplace is open to domains that meet a simple quality gate and to sellers who complete a quick payout setup.

Step 1: Check that your domain qualifies

A domain qualifies to be listed when its appraised high value is at least $15,000. Run an appraisal first; if the high end of the estimate meets that bar, the domain is eligible to list. Listing prices start at $500.

Step 2: Onboard as a seller with Stripe

We handle seller payouts through Stripe Connect, a secure and widely trusted payment platform. You complete a short onboarding to verify your identity and connect where your funds will be sent. Once approved, you can publish listings and receive payments.

Step 3: Choose how to publish your listing

There are two ways to prove ownership and go live. Your choice decides how buyers reach your listing. To understand the two channels behind this choice, see Two ways buyers find your domain.

Option A - Point your nameservers to us (recommended). Set your domain nameservers to ns1.appraise.net and ns2.appraise.net. This unlocks the standalone For-Sale Page at https://your-domain, served on its own certificate, so you capture direct type-in traffic straight to a focused sales page. Choose this to reach the highest-intent buyers who type your domain into their browser.

Option B - Verify with a TXT record (no nameserver change). Prefer not to touch your nameservers? Add a single _appraise-verify TXT record to prove ownership. Your listing goes live at appraise.net/marketplace/your-domain and is found through Marketplace browsing and filters. There is no standalone page at your domain in this option, so you do not capture direct type-in traffic. Choose this to list quickly and without any nameserver changes. You can switch to nameservers at any time to enable the For-Sale Page.

Step 4: Add an Escrow.com-verified account for high-value sales

For larger deals, buyers often prefer to settle through Escrow.com. When you are ready, add an Escrow.com-verified account so you can accept escrow-based payments with confidence. This step is optional at first and becomes valuable as your sale prices climb.

Our pricing stays simple as you grow: a flat 4% commission means you keep 96% of every sale, and the buyer covers payment processing.

To understand the sale options you can offer, see Listing types. To learn how buyers pay and how listings are secured, see Getting paid safely.

Bouncy.com is a clear example of how an appraisal can turn into a completed sale on the Marketplace.

The listing started with an appraisal

The seller ran an appraisal on Bouncy.com. From that single step, the listing built itself: a substantive title, the right domain categories, a written description, and a list of strengths, all drawn from the appraisal. There was no page to design from scratch. The sales page was ready to share.

A buyer arrived by typing the domain

The buyer did not come from a search or an ad. They typed bouncy.com directly into their browser and landed on the standalone For-Sale Page for the domain: a focused, zero-distraction sales page with a clear call to action. This is the highest-intent kind of visitor, and the For-Sale Page turned that direct type-in into a real lead. The buyer stays anonymous.

The buyer negotiated on the deal page

From that page, the buyer opened a conversation through the offer page. The two sides negotiated directly, and the seller accepted an offer of $125,000.

The sale settled through Escrow.com

To protect both sides, the sale was completed through Escrow.com. The buyer covered the escrow fees. Funds were held safely, the domain was transferred, and the deal closed cleanly at $125,000.

Why it matters

Bouncy.com shows the full path in action: appraise the domain, publish the auto-generated listing, capture a direct type-in visitor on the For-Sale Page, negotiate an offer, and settle securely. Your next appraisal can be the start of the same journey.

Ready to begin? See How to become a seller or browse the Marketplace.