What do the Recommendation and Confidence ratings mean?
Note: These terms are geared towards professional domainers managing portfolios, not occasional domain buyers. Think of them as portfolio management signals – helping you decide what to renew, what to drop, and where your assets sit in the market – rather than "should I buy this?" advice.
Every appraisal includes two key ratings to help you make informed decisions: a Recommendation and a Confidence level.
Recommendation
The recommendation is based on the high estimated value and indicates the quality tier of the domain as an investment:
| Rating | Value Range | Meaning |
|---|---|---|
| Strong Buy | $100,000+ | Premium asset – highly desirable domain with strong market appeal. |
| Buy | $25,000 - $99,999 | Quality asset – solid investment with good fundamentals. |
| Hold | $5,000 - $24,999 | Decent asset – moderate value, situational appeal. |
| Sell | $500 - $4,999 | Limited appeal – marginal value, narrow market. |
| Strong Sell | Under $500 | Minimal value – poor investment, very limited market. |
Confidence
The confidence level indicates how certain our AI is about the valuation, based on available market data and comparable sales:
| Level | Meaning |
|---|---|
| High | Strong comparable sales data available, clear market demand, well-established TLD/keyword patterns. |
| Medium | Some comparable data available, moderate market activity, reasonable assumptions made. |
| Low | Limited comparable sales, niche market, or unusual domain characteristics requiring more speculation. |
Using These Ratings Together
For the most reliable decisions, consider both ratings together:
- Strong Buy + High Confidence = Premium domain with reliable valuation
- Buy + Medium Confidence = Quality domain, consider additional research
- Hold + Low Confidence = Uncertain value, proceed with caution
- Any rating + Low Confidence = Consider getting additional market data before acting
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